This may be the end of the race for PlanIt Public Relations, as our campaign for SmokingWords comes to a completion, but our team is thankful for the opportunity we had to work with Dr. Judith Sylvester and this non-profit organization. Our team believes that the efforts of our hard work will continue with SmokingWords as the organization raises awareness about the health risks associated with tobacco use and reaches the goal of making LSU a tobacco free campus.
It is hard to believe that just four months ago, myself, Erin Bernard, Ali Manion, Samantha Vicknair and Grace Weber began this endeavor with our client. During this time we have worked to provide SmokingWords with many tools to help further the organizations cause. These tools included a new logo, website and partnerships with other organizations in the community focused on raising awareness about the harms of smoking. In addition to creating new tools and strategies for the organization to use, PlanIt Public Relations hosted several events for SmokingWords.
On April 3, 2012, SmokingWords hosted several events to raise awareness for the cause. The first was a cigarette butt pick up in the Quad. During this event students and faculty had the opportunity to collect cigarette butts in the quad. After only one hour in the quad, participants were able to collect enough cigarette butts to fill 2 gallon sized bags. SmokingWords and PlanIt Public Relations were both happy with the amount of volunteers that showed up to participate in the cigarette butt clean up. Also, during this event, participants had the opportunity to sign a petition and banner designed for SmokingWords that will be given to the Chancellor Martin to show the support to make LSU a tobacco free campus.
PlanIt Public Relations and SmokingWords hosted a second event on the evening of April 3, with a large turn out, in the Holliday Forum called “Let’s Clear the Air.” The event hosted a guest lecture by Dr. Daniel Harrington of the LSU Health Science School in New Orleans. During this lecture Dr. Harrington discussed the research he conducted in about air quality due to tobacco use. Harrington further discussed how limiting or banning smoking in areas actually improved air quality in the areas where smoking and tobacco use occurred. After the lecture, guests were invited to enjoy snacks and refreshments provided by the PlanIt PR team.
Our team is happy with the results we have obtained by designing and implementing this campaign for SmokingWords and we wish the organization continued success in the future.